A new way of doing marketing
Skip the retainer. Pay only for sales
We run Google and Meta ads for NZ trade businesses. No monthly retainer to gamble on. After a one-off setup, our fee only comes when one of our leads becomes a job you've won. Your ad spend goes straight to Google and Meta, on your own card.
$0 Retainer - No Sales, no fee
One-off $500 + GST setup fee. You pay Google and Meta directly for the ads.
- No lock-in
- Your ad accounts, your data
- We take on the risk
Leads vs sales
A lead isn't a sale.
Leads don't pay your bills. Sales do. Yet most marketing gets paid whether or not you get any work out of it. A retainer goes out every month, even when the phone's quiet. Pay-per-lead charges you for every enquiry, including the price shoppers and the ones who never call back. Either way, you carry the risk.
POP flips it. After a one-off setup, we only earn when a lead turns into a job you've won.
| Question | Standard marketing agency | Paying for saleswith POP |
|---|---|---|
| What you pay for | Their time, every month | Jobs you actually win |
| Monthly retainer | Usually, every month | $0 |
| Tyre kickers and no-shows | Paid for in the retainer | Cost you nothing in fees |
| A quiet month | You still pay | We don't earn |
| Who carries the risk | You do | We do |
| Who owns the ad account | Sometimes the agency | You, always |
$0 Retainer - No Sales, no fee. You pay Google and Meta directly for the ads.
We only win when you win
We take on the risk.
We set up your tracking, build your campaigns, check your account every day and keep tuning it. If none of that turns into work for you, we don't get paid for any of that ongoing work. No sales, no fee. That's why we're picky about who we take on, and why we work hard for every job.
$0
Retainer
Nothing to pay us each month for running your ads.
$0
Per lead
We never charge you for an enquiry. Your ad spend is between you and Google or Meta.
1 fee
Per sale
Only when a lead from our ads becomes a job you win.
$0 Retainer - No Sales, no fee. You pay Google and Meta directly for the ads.
How it works
Three steps. One fee, on a sale.
- 1
We set up your ads
Google and Meta campaigns, built in your own ad accounts, with call tracking numbers on every ad. You set the budget and pay the platforms directly.
- 2
Leads land in your dashboard
Every form and every tracked call shows up in your POP dashboard, tagged by the ad that brought it in. You ring them back and quote the job, like you always do.
- 3
Win the job? Flick it to Sold
Enter the job value and mark it Sold. That's when we earn. Didn't win it? Flick it to Lost and there's no fee.
And every sale makes the ads smarter. When you mark a job Sold, we tell Google and Meta, so they learn what a paying customer looks like and put your budget where the work is.
How the money works
No surprises. Here's how you pay.
$0 Retainer - No Sales, no fee
You pay Google and Meta directly for the ads.
Our fee
Per sale, agreed up front
Before we start, we agree a fee with you: a percentage of the job, or a fixed amount per job. It's only charged on jobs you win from our leads.
Ad spend
Paid by you, to Google and Meta
Straight from your own ad accounts, on your own card. You set the budget and can change it whenever you like. We never mark it up.
Setup
$500 + GST, once
A one-off fee when you sign. It covers setting up your call tracking and building your campaigns.
Lock-in
None. 30 days' notice
No minimum term and no exit fee. And the fee you sign up on is the fee you keep, for as long as we work together.
What counts as a sale? A lead from our ads (a form, or a call to one of your POP tracking numbers) that you win within 90 days of first contact. If we can't trace a sale to one of our leads, there's no fee. Our fees are plus GST.
What you get
See exactly what your ads earn.
A dashboard that shows which ads make money
Every lead, every call and every sale, tagged by the ad that brought it in. Not clicks and impressions: jobs and dollars.
A real analyst on your account, every day
A person who runs ads for a living checks your account daily and makes the changes themselves: better ads, sharper keywords, budget moved to what is selling. You see every change in your dashboard.
Tracking done properly
Call tracking numbers on every ad, so phone jobs count too. Sales go back to Google and Meta, so the ads learn what a paying customer looks like.
Your accounts, your data
The ad accounts are in your name and you see every dollar. If you leave, you keep the accounts, the campaigns and the history.
LeadsSold this month
$14.2k
To mark
3
- Sold $2,850
Hot water cylinder
Kate, Hamilton East
Google · Call
- Mark it
Heat pump quote
Mo, Te Rapa
Meta · Form
- Sold $640
Blocked drain
Jess, Chartwell
Google · Form
- Lost
Bathroom reno
Tom, Rototuna
Meta · Call
Who it's for
Is POP right for you?
Because we only get paid on sales, we're picky. That's good news for you: we only take you on if we think we can win you work.
A good fit if…
- You run a trade or home-service business in New Zealand
- Your service already sells when people find you
- You can take on more work
- You'll mark every lead Sold or Lost, honestly
- Your customers usually decide within 90 days
Not for you if…
- You want someone to guarantee leads (nobody honestly can)
- You're flat out and can't take on more work
- You won't mark your leads in the dashboard
- Your sales usually take longer than 90 days to close
- There's no budget for ad spend with Google and Meta
Questions
Straight answers.
Is there really no retainer?
Really. $0 Retainer - No Sales, no fee. There’s no monthly charge for running your ads, managing them or reporting on them. There’s a one-off $500 + GST setup fee when you sign. You pay Google and Meta directly for the ads themselves, and after that we earn a fee only when one of our leads turns into a job you win.
So what do I actually pay?
Three things, all clear before you start:
- Our fee, per sale. Only on jobs you win from our leads.
- Your ad spend. Paid straight to Google and Meta from your own accounts. You set the budget.
- A one-off setup fee. $500 + GST, invoiced when you sign.
Our fees are plus GST. You pay Google and Meta directly for the ads.
How much is your fee per sale?
It depends on your business, so we agree it with you up front. It’s either a percentage of each job’s value or a fixed amount per job, whichever suits your work. The fee you sign up on is the fee you keep, for as long as we work together.
What counts as a sale?
A lead from our ads (a form someone fills in, or a call to one of your POP tracking numbers) that you win within 90 days of their first contact. If we can’t trace a sale to one of our leads, there’s no fee.
Who owns the ad accounts?
You do. The Google Ads and Meta ad accounts are in your name, on your card, and we’re added as managers. You see every dollar. If you leave, you keep the accounts, the campaigns and the history. The POP tracking numbers are switched off when you go.
How much do I need to spend on ads?
You decide. We’ll recommend a budget for your area and trade, and you can change it whenever you like. We never mark up your ad spend. Spend too little and the leads dry up, so we’ll tell you straight if we think the budget is holding you back.
Am I locked in?
No. There’s no minimum term and no exit fee. Either of us can end it with 30 days’ written notice.
How do you know when I make a sale?
You tell us. Every lead lands in your POP dashboard. When you win the job, flick it to Sold and enter the job value. When you don’t, flick it to Lost. We’ll send you a reminder when leads are waiting to be marked. It works on trust, and marking every lead honestly is part of the deal.
What if a job falls through after I mark it Sold?
Flick it back to Lost within 60 days of the invoice it was on, and we’ll credit the fee on your next invoice. If the job grows or shrinks, change the value and we’ll adjust the fee.
How does invoicing work?
Once a month, for the jobs you marked Sold the month before. Every invoice is due 7 days after it’s sent, by card or direct debit. The one-off $500 + GST setup fee is invoiced when you sign.
Do you guarantee results?
No, and be wary of anyone who does. Nobody controls who searches or clicks. What we can promise is how we’re paid: if our ads don’t bring you sales, you don’t pay us anything beyond the one-off setup fee. Your ad spend goes to Google and Meta either way, so we’ll keep you honest about whether it’s working.
How long until it works?
Campaigns can take up to 3 months to mature. Every job you mark Sold teaches Google and Meta what a paying customer looks like, so the ads keep getting sharper. Your fee per sale stays the same the whole time.
How do I get started?
Fill in the short form below. One of the team will give you a ring, learn about your business and agree a fee with you. Then we set up your tracking and your ads, and the leads start landing in your dashboard.
Put your hand up
Let's get you more sales.
Takes under a minute. One of the team will give you a ring to learn about your business and agree a fee. No obligation.
$0 Retainer - No Sales, no fee. You pay Google and Meta directly for the ads.
Got it, thanks.
One of the team will give you a ring to learn about your business and agree a fee.